Shannon’s role as Executive Director is to oversee the development and execution of the Five-Year Economic Development Strategy as well as to manage and implement the Five-Year Tourism Business Plan for the Hope, Cascades & Canyons Tourism region (HCC). Playing a vital role in HCC’s position as a tourism industry leader, Shannon has made this possible with her dedication, passion, and ability to work towards strong collaborative partnerships with our HCC cooperative marketing partners, as well as Destination BC. Shannon also credits this accomplishment to her efforts to actively sit on multiple tourism steering committees as well as the Fraser Valley Destination Development Management Council giving Hope, Cascades & Canyons a strong voice in the tourism industry.
Prior to the role of Executive Director, Shannon held the position of the Co-Chair for the Board of AdvantageHOPE, was the founder and leader of the non-Profit organization ProjectHOPE, and continues to this day to hold seats on multiple executive boards. She also holds the position as the first female Vice President of the Hope Lions Club. Shannon’s commitment to the community of Hope and her volunteer efforts shines through in everything that she does including her role with AdvantageHOPE.
Shannon has successfully completed the Western Economic Development Course through the BC Economic Development Association, taken Management Skills Training through Langara College, has a certificate in working effectively with Indigenous Peoples through Indigenous Corporate Training Inc, as well as a certificate for the completion of the Local Government Management Association of BC’s Local Government Fundamentals Course. In addition to the above, Shannon has also completed a vast list of courses, work sessions, and training opportunities through Destination BC.
Sarah Brown is our fierce visitor centre leader who oversees the day-to-day operations of the Hope, Cascades & Canyons Visitor Centre, as well as the management of our museum artifacts. Sarah’s responsibilities include but are not limited to: management of VC staff, hiring and training our annual summer students, the purchase and sale of retail within the visitor centre, advertisement sales for local stakeholders and partners, and the invaluable responsibility of managing the finances for the board of AdvantageHOPE. Sarah moved to Hope from New Brunswick in 2018 and has fully embraced our community by making it her goal to lead by example of what community pride means.
Sarah brings great knowledge and experience to the table working in various museums in Ontario and Saskatchewan prior to her arrival in Hope. She was also the Manager at the Sturgis Station House Museum and interned at the Kingston Museum of Healthcare. Upon the completion of the new visitor centre and museum, Sarah will be able to fully put her skills to work as our Museum Curator.
Sarah has a Bachelor of Arts in Political Science from the University of New Brunswick and an Advanced Diploma in Applied Museum Studies from Algonquin College.
Visitor Information Counsellor
When we think about the visitor experience and your time spent in the Hope, Cascades & Canyons region, like many other regions in B.C., it is full of excitement, awe inspiring views, and memories that will last a lifetime. But the one thing that we can offer you that is different from every other destination in Brian McKinney!
Make your first connection a meaningful one at the Hope, Cascades & Canyons Visitor Centre. Brian’s passion and eccentric personality will make you want to explore everything that our region has to offer from things to do, places to see, and activities to explore. Brian will provide you and your family with all the necessary information to make your visit to our community fun and memorable. Brian is also the unofficial Filmed in Hope, B.C. Rambo expert! Welcoming on average more than 15,000 fans a year, Brian can share years full of stories and what it was like to be on set during the filming. Brian also shares a wealth of small business and tourism industry experience working as a tourism employee, Human Resources Manager, and eventually holding the respectable role as a shareholder for one of British Columbia’s most well-known tourist attractions, Hells Gate Airtram located in the Scenic Fraser Canyon. Brian is incredibly personable and has a passion for working with people.
Certified in workplace training and employee recruitment, Brian is also a recipient of multiple customer service accolades, holds a Dale Carnegie Certification in Human Relations & Professional Development, and is Destination British Columbia Super Host certified.