AdvantageHOPE has been Hope’s economic development agency since September 2010. Since then, we have been involved in a number of initiatives that are aimed at ensuring Hope is an attractive place to relocate to while maintaining the quality of life that we all enjoy. To that end, we added tourism promotion and operation of the Hope Visitor Centre and Museum Complex to our mandate on January 1, 2014.
The rationale? AdvantageHOPE wanted to make sure every visitor to our community is treated like a potential resident. Since then, we have engaged with over 300 people seriously considering moving to, or investing in, Hope.
In addition to tourism services, we continue to engage with the community and business partners to ensure the lifestyle and business climate in Hope are attractive to someone wanting to move to Hope or open a business here.
Increasingly, we see “virtual commuters” as our primary audience. This emerging demographic of young professionals who work overwhelming online is becoming more aware that the lifestyle they want is hard to accomplish in major centres. With the cost of housing skyrocketing, a number of studies in 2015 indicated that people who work primarily online are looking to move to smaller communities that have access to the city, but without the cost. In this climate, we believe Hope is set to welcome those virtual commuters.
The best example of this demographic are graphic designers. They do not necessarily need to meet their clients face-to-face as the internet allows them to share ideas and communicate effectively.
One of the things virtual commuters have in common is their desire for an active, connected lifestyle. They want to be connected to their community and have access to outdoor adventure. To that end, AdvantageHOPE has been promoting asset development and working hard to support aspects of our community that already appeal to these potential residents.
We have not forsaken traditional business attraction; rather, we have expanded to better serve the emerging businesses of the 21st century.
In our desire to better engage with the community and provide more information than facebook and twitter allow, we have started this blog. Here you will find in-depth information of projects; general information on economic development and tourism; and other resources.