of Directors

AdvantageHOPE is governed by a volunteer Board of Directors, appointed by the District of Hope. Board Members represent a broad cross-section of community stakeholders to ensure that diverse community interests are represented.

Tanya Seltenrich

Board Chair

The beauty and lifestyle of this region is like no other, and the reason my family chose to live here. I’m grateful to have the opportunity to showcase Hope and the surrounding regions through my involvement in AdvantageHOPE. All of B.C. and beyond needs to know how amazing this area is.

Martin Hendriks

Vice Chair

Hope has so much potential for growth, which is why Tannis and I chose this town for our new business venture. I joined this board and the Downtown Revitalization Committee and hope my business management skillset will contribute positively to economic and tourism initiatives.

Tannis Hendriks


We moved to Hope in December 2021 and love this town. Martin and I are opening a moto cafe here in summer of 2024. I volunteered on this board because I want to help this beautiful region to grow its tourism and business economy. I’m also part of the Downtown Revitalization Committee.

Councillor Scott Medlock

District of Hope Liaison

I have lived in Hope for 21 years. Hope is the best place in the Fraser Valley to raise a family and do business. I was appointed to the board because of my role as Councillor for the District of Hope. I have been involved with AdvantageHOPE since its inception.

Shayne Findlay


For 10 years I have had the privilege of operating Blue Lake Resort near Boston Bar. I’ve fallen in love with the wild country surrounding Highway 1. Contributing the perspective of the businesses in the Fraser Canyon is my focus for this board.

Dean Lin


I have been living in Hope for four years and love it here. I have worked in logistics, international development, and now social services. I joined AdvantageHOPE because I am trying to make my town of Hope more vibrant. I would like to attract more business investment and newcomers.

Gerry Wiebe


With 35 years of executive leadership experience, I enjoy helping businesses accelerate growth and maximize operational efficiency through close collaboration with all stakeholders. I hope to contribute in a meaningful way to the growth of tourism and economic development in our region.

Heather Fader


I am currently the Chief Administrative Officer with Chawathil First Nations. I am happy to have the opportunity to join AdvantageHOPE; to help with building strong relationships with the neighbouring communities, and increasing potential opportunities for economic growth.

Laura Reid


We moved to Hope in January 2022. My background is in hotel management, tourism and small business ownership and I currently work for the Skawahlook First Nation running the Ruby Creek Art Gallery. I see a great opportunity for Hope to prosper as a tourist and day trip destination.

Dusty Smith


I was born in Hope and have lived here my whole 35 years. This town is an amazing community to live and do business in. I own a local mechanical business in town with 20 employees. The way this town supports its own is what makes it special. This is my 2nd time on the AdvantageHope Board. I hope to bring my young business mindset to the table to help grow this wonderful town!