Business Resources

Community Branding

In 2013, AdvantageHOPE and the District of Hope participated in a branding activity to create an aligned, community brand. This resulted in stronger messaging when promoting our community, Cascades & Canyons Tourism, and attracting investment to Hope. 

The “Proud To” community logo initiative was created to strengthen our messaging with an aligned brand throughout the community, to compliment and support locally grown and made products, to attract investment, and to foster community pride.  As a result, a series of brand stamps were created and are available for businesses and organizations in Hope to use for marketing materials, community events, and more.

AdvantageHOPE has also collaborated with additional partners and stakeholders at a local and regional level to further enhance our community brand.

Hope Directory Listings

Plan your trip to Hope, Cascades & Canyons. Start here and explore all of what there is to see and do. Book your accommodation, choose a place to eat, and more.

Find unique, hand-crafted pieces made in Hope, BC.

Business Supports

Business Training Opportunities

Webinar: Responding to Challenging Conversations while Providing Positive Customer Experiences.

As COVID-19 uncertainty endures in our industry, it’s critical for front-line staff to know how to continue to deliver positive guest experiences. We will provide managers and supervisors tips on how to provide a supportive environment for your staff while navigating the ever-changing landscape of the pandemic and responding to challenging customer interactions. We will review tactics that you can implement immediately to support your team and create a positive workplace culture. Bring your questions! We will have a lively Q+A session as part of this trainings.

Session Topics:
  • Looking at your customer journey map – what touch points need adjusting?
  • How to manage customer expectations
  • Tips on responding to challenging customer interactions
  • Tips on how to support your team in these challenging times

Webinar: Employee Recruitment & Retention During a Pandemic

The COVID-19 pandemic is not only impacting how businesses operate, it is also influencing the expectations and needs of job seekers and employees. Understanding these changes is important for tourism employers to be able to adjust their recruitment and retention practices to attract and retain top talent. What has worked in the past may not work in the future. As the we move into the next season, now is the time to reflect, adjust and plan.

Session Topics:
  • The impact of COVID-19 on expectations in the workplace (hint: they’re changing)
  • How to write effective job postings that reflect changing expectations
  • Exploring & tapping into alternative labour pools
  • Tips to help engage employees during challenging times

Funding & Financing

Community Futures Sun Country

Stó:lō Community Futures


Envision Financial Credit Union

Small Business BC


Economic Trust of the Southern Interior

Futurpreneur Canada

Women’s Enterprise Centre

Funding: Canada Summer Jobs

Trade & Invest BC

Business Development Bank of Canada

Local Real Estate Agents & Brokerages